Company Blogs – The How, The Why & The What For

 

So, hello from Russell Taylor (Russell Taylor Group Ltd, if we’re being formal).

In case you don’t already know, and in case you just skipped over our logo we are the ‘technical recruitment people’. If you did already know, then you have my permission to skip the next few sentences…

Russell Taylor Group Ltd operates on both a National and Global scale as a niche provider of search and selection recruitment services. We have over 40 qualified Consultants with outstanding sector knowledge within the main sectors we cover: Oil and Gas, Nuclear and Energy and Health and Safety, Construction Trades & Labour. 

And now we have a blog.

Only, this led to me sitting at my work station, staring at the screen, reading ‘Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!’ over and over for about 20 minutes.

‘Start blogging’?

Suffice to say, research ensued and i’ve actually realised why a company blog is not such a bad idea. Below is my list of reasons/pointers for starting/maintaining a successful blog:

– Just Do it
Don’t be like me, don’t procrastinate, don’t sweat over it, just get your name and your company’s name out there. It will (fingers-crossed) work out for us all.

– Blogging = More Customers
Content Marketing, Search Engine Optimisation (SEO), social media exposure and company promotion. It’s proven that they work for other businesses.

– Get Published
I don’t imagine i’ll have a long list of journalists calling me up after this asking for interviews because i’ve proved i’m an industry leader or expert… but, sometimes that’s where blogging can end up.

– (Speaking of) Become an Industry Leader
Blogs are a way to share expertise and current market experiences/thoughts. I’ll probably end up badgering a few of our Senior Consultants into writing something about industry trends (hey, maybe they’ll get calls from the journalists instead??)

– It’s FREE!
In a world where marketing can be quite costly, WordPress is completely free to use. And who doesn’t like free things?

– Customer Communication
Give them what they want! Allow feedback and questions. Let them learn about and understand your company at their own pace without pushy marketing techniques – if they’re reading your blog it’s because they’re interested in knowing about your product/service/views (or their computer has frozen and they have nothing better to do).

– Be Human
Show some personality and people will actually enjoy reading your blog and will come back to it time and time again.

– Build a Fan Base
Engaging with your readers encourages loyalty and trust. Make them aware of your other social media accounts so, if they feel like it, they can share, tweet, like, promote and effectively do all the hard work for you!

– Website 101
If, by the way of SEO, your blog is found first then it will likely direct traffic to your website so you best be sure to have a good one; make sure that all information is current and make sure that all your hyperlinks work.

– IT’S ACTUALLY QUITE FUN 🙂
I can think of at least another 5 things to list but really, once you get in the swing of things, blogging is expressive and enjoyable even for those who are new at it.

I’ve given it a go…  the question now is: are you going to, too?

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