Top 10 Tips to Boost your LinkedIn Profile

Social media has become more prevalent within our society in the past few years leading more and more businesses and employers to use this platform as a tool to recruit their own employees.

Therefore, it only seems natural that you as an employee boost your own social media platforms, so you stand out from the crowd. You want to make sure that you offer something different, highlighting your key professional key achievements and showing businesses that they need you!

 

So, what is LinkedIn?

Firstly, let me share with you Bobby Darnell’s wise words: “Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!’”

Now let’s start with the basics! Most people have heard of LinkedIn, but a lot of people don’t know what it is.

LinkedIn is a social network for professionals, and is used by individuals to search for new opportunities to develop their careers. It has a number of brilliant features, allowing the communication with old colleagues, broadcasting your CV for future employers to read, making yourself known to professionals by connecting and finally, blogging about relevant topics to your working background.

By having an up-to-date LinkedIn account, you are making yourself available to hundreds of millions of members, therefore opening yourself up to many more career opportunities.

An out of date profile can be detrimental to your career! I have collaborated the top ten tips that can be followed to ensure your LinkedIn stands out from the crowd…

 

TIME

Put in time to revamp your profile. You want recruiters to find you, and you want to broadcast what you can offer. So, put yourself out there and make sure your profile is up to date with relevant information.

PHOTO 

An up-to-date professional profile picture shows that you aren’t just a robot. Secondly, make sure your background picture is current. This adds personality and branding to your profile.

HEADLINE

You want to stand out from the crowds, right? Ensure your headline contains your current professional position and highlights your expertise. Remember to check your location is accurate, as recruiters may not be interested if you aren’t in their catchment area!

SUMMARY

Your summary should be an extension of your headline. Talk about your career experience as well as your career aspirations.

RECOMMENDATION

Request at least one LinkedIn recommendation per month. For example, if someone in your work place congratulates you on a project you managed or took part in, ask them to write you a recommendation! Be cheeky and ask the writer to highlight specific skills that you want employers to see.

URL

It may seem irrelevant, but a customised URL is more user friendly than a row of numbers and letters. To do this, go to ‘edit profile’ > at the bottom you’ll see ‘public profile URL’ > click ‘edit’ > specify your unique URL.

STATUS 

Just like other social media platforms, LinkedIn can be used to update your status. Once a week (so you don’t bombard all of your connections), add a status about something interesting. Maybe write a sentence about a recent news article you have read, or about something relevant within your industry.

BLOG

Blogs are a great way to talk about a topic in an informal way. They also show that you have opinion on different topics and an interesting dynamic to add to your profile. LinkedIn Pulse is a great way for you to upload an article and spread news about your industry. By publishing amazing posts you are growing your influence across LinkedIn, gaining more visibility, potentially leading to the acquisition of more followers.

PERSONALISE

Once again, you want to reach out to your connections by showing them you are not a robot. When you send connection requests, make a personalised invitation, so the connection can see that you haven’t just sent out requests to connections on bulk!

GROUPS

Join plenty of groups that are relevant to your industry. Make sure you are active in these groups, broadcasting views and being a member who adds depth to the group. Groups are also a great way of reaching out to other connections.

 

Hopefully these ‘Top 10 Tips’ will have helped you to revamp your LinkedIn profile, making your profile more user friendly and more accessible to future employers. Remember, the devil is in the detail, so ensure all of your information is up to date, and keep sharing and writing blog posts and you will go far!

I’ll leave you with Germany Kent’s words: “If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong”. 

Best of luck!

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